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music videos
LOCAL BAND GI PUTS ITS STAMP ON AFRO-FUNK
Johannesburg, October 2007 – Local band Gang of Instrumentals, or GI as they have been dubbed by their fans, is shaking up the pop urban beat. The band’s unique blend of soul, hip hop and reggae infused with contagious lyrics is dictating a new trend in afro-funk music. GI’s distinctive, effervescent groove today echoes in clubs and cars across the land...

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GANG OF INSTRUMENTALS SHAKES UP THE POP URBAN BEAT
Johannesburg, October 2007 – Shake It is the energetic new single taken from Gang of Instrumentals’ (GI) second album Salute.  The single follows hot on the heels of the album’s first number one hit single My Number One, which has been dominating radio airwaves for much of this year. GI’s Tumi ‘Lady Naturelle’ Masemola, Mandla N ‘Pimville Spokesman’ and Bongo Riot have, with this massive hit single, established themselves as a dazzling jewel in the crown of South African music.

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RENAULT SHAKES TO THE BEAT OF GI
Johannesburg, October 2007 – Ours is truly a competitive world, and setting oneself apart from the rest is today no easy marketing task. Striving to reach – and to maintain – the competitive edge has seen a flurry of new and innovative methods used to promote a brand, including using celebrities to endorse a product. Celebrities sell a lifestyle, and brands are a lifestyle choice, so it makes sense to align a product with a celebrity to maximise brand impact. Unfortunately, it is rare to find that perfect fit between a brand and a celebrity.

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